What key FDA social media guidelines should marketers remind themselves of?
As many consumers have begun to rely on electronic devices and social media platforms for information and news, it's become increasingly important for pharmaceutical marketers to advertise their...
View ArticleFDA’s open-data platform gains thousands of users since launch
OpenFDA was launched by the U.S. Food and Drug Administration in June 2014 as a way to create easy access to public health data, develop a new level of openness and accountability, educate the public...
View ArticleSurvey shows online adverts are effective for pharma marketing
The vast majority of consumers use the Internet for many purposes, including searching for products, communication and finding information. A popular way to market a product is through online...
View Article5 ways to enhance your email marketing campaign
Email marketing is an effective way to reach a wide range of potential customers without spending a significant amount of money. However, without the right strategy, it may be challenging to convince...
View Article3 social media marketing mistakes to avoid
Social media has become a convenient and efficient strategy for pharmaceutical marketing. However, many pharma companies are still getting the hang of what works and what doesn't when using sites like...
View ArticleSearch engines and pharma: How to provide reliable health information
Patients rely heavily on the Internet to access health information. In fact, according to PMLive, more than 50 percent of the 52 million adults in the U.S. use a popular search engine to retrieve...
View ArticleNew bill pushes FDA to update social media guidelines
Over the past few years, the U.S. Food and Drug Administration has issued multiple social media guidelines for pharmaceutical companies using social media to advertise their products. However, with...
View Article4 tips for boosting patient engagement
As patients become more involved in their health and the medications they take, pharmaceutical companies are realizing the importance of engaging consumers through advertisements. Patient centricity...
View ArticleHow can you use GIFs to make your ads stand out?
A significant amount of research has shown that advertisements with pictures and videos attract a larger number of consumers than those without them. While your pharmaceutical company may have already...
View ArticleBulletinHealthcare launches new digital resource for pharma marketers
Pharmaceutical marketers looking for an easy way to stay up to date on the latest healthcare marketing news now have a new resource they can turn to for assistance. BulletinHealthcare has just...
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